WHAT IS OPA?

OPA, or Online Performance Analyzer, is a tool that scores your online presence. It looks at your website’s performance, your social media presence, and how easily you are found on the internet.

It lets you know how your business shows up when people search for something related to your industry, how user-friendly your website is, and if people stay on your website long enough to make a purchase.

OPA can help your business improve by providing feedback on how you look and feel to online customers. It is a helpful tool to understand who your online competitors are. In this highly digitized world, using OPA helps you understand the online marketplace with a simple, easy-to-understand scorecard.

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